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How relevant are Google’s search results?
Every now and then, we find ourselves getting very frustrated by Google's search results. We are great champions of the search engine and ultimately depend on it for our existence, but occasionally find evidence of fairly poor results that are hard to defend (believe us, we spend quite a bit of time defending Google and explaining why a particular site doesn't really deserve the high rankings that the site owner…
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Study reveals interesting user search behaviour statistics
Econsultancy recently reported highlights from the “2010 Search Engine Results Page (SERP) Insights Study” by Performics. The study, which took place in the US offers some very interesting insights in to users’ motivations and behaviour when using search engines. Courtesy of Econsultancy, here is a summary of key findings from the report: Natural search vs. Paid search When asked if they know the difference between natural and paid search results……
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New search engine Blekko aims to ‘slash’ spam
Blekko is the latest search engine model to emerge on the market and offers an interesting alternative to the likes of Google or Bing. Blekko’s intuitive ‘slash tag’ system allows users to make ‘vertical’ searches around any topic by allowing them to ‘slash in’ what they want and ‘slash out’ what they don’t – essentially reducing spam. A recent review of Blekko by Danny Sullivan on searchengineland.com demonstrates the use…
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The dust settles on Google Instant
Less than a week on since Google announced Google Instant to the world, there has been a lot of debate and opinion regarding the impact that the new search interface will have but is there enough evidence yet to form any concrete / proven theories about the long term effect? Perhaps our greatest concern was the impact that it would have on Adwords campaigns, as it seems probable that the…
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A step backwards for Google?
An interesting announcement over at the Google Webmaster Central Blog and one that we are not convinced is a good move and another possible entry for Google’s annus horriblis. It appears that the new feature is only live in the US as we cannot, despite trying a wide range of searches, see the new results formats but the fundamental change is that more results are going to be show for…
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Get up to speed with Google
In what should ultimately be a fairly unsurprising announcement to anybody with a moderate knowledge of SEO, Google has announced over at the webmaster central blog that it is officially using page speed as one of the ranking factors in its algorithm. As a general rule, we congratulate Google on its mission to promote online resources that are genuinely interesting to those searching for them. Most of the official guidelines…
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Localised Google results for generic searches
Have you searched for a generic term in Google recently, such as "restaurant" or "electrician" and noticed that Google provided local results for your area? Google is now showing local results for non-local search terms. Google is using each searcher’s IP address to identify their location to then provide them with local results for generic search terms, even when a location has not been specified. This could cause a whole…
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Google tweaks its SERPS
Earlier this week it was announced by Google that it has implemented two changes to it’s results pages in 37 languages all over the world. The changes have been made in order to further increase it’s user satisfaction and enhance it’s results for a better user experience. Related Searches The first of these improvements is the introduction of more refined and related search terms, that can be found at the…
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