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Going, going, gone? MySpace is finally sold
Last week MySpace was sold in a deal that’s had the web buzzing with speculation about it’s future. After months of trying to offload the failing site, News Corp. sold MySpace to ad network Specific Media for a fee of around $35m – a fraction of the $580m the company bought it for back in 2005. It’s a deal that's sure to leave a very sour taste in the mouth…
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Does Myspace have a future?
When was the last time you logged in to Myspace? No, we can’t remember either. It’s been well documented that Myspace is all but dead and it’s owner, News Corp. hasn’t done a great job disguising that fact. In an effort to rid themselves of the failing site, News Corp put Myspace on the market earlier this year. A statement made by Myspace read, “The new MySpace has been very…
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StumbleUpon rolls out new ad platform
Riding high on $17million of funding, web content discovery engine StumbleUpon has launched a new & improved advertising platform aimed to attract bigger brands to its services. The new ad model, dubbed as a “social media brand advertising program,” is essentially an extension of its existing model, with a new pricing plan and advanced analytics tools. The Paid Discovery tiered pricing structure ranges from “Light”, which offers basic reporting and…
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The digital year in review
2010 saw some significant changes in the way we consume digital content. Social media, video content and mobile are all changing the way marketers engage with consumers. Leader in digital market measurement, comScore has released its latest report - 2010 Europe Digital Year in Review, which offers an overview of the digital landscape in Europe, examining trends in internet usage, social networking, online video, mobile and search. Here are some key points from the report; Europeans spend…
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The evolution of shopping – can social media drive sales?
Research released yesterday by shopper research specialists – Shoppercentric, reveals that retailers could be missing a trick when it comes to maximising their social media strategy. The report focuses attention towards social media and mobile-commerce and how these channels could help retailers drive purchases. Firstly, the report explores the gender divide. In the context of the research, the gender divide is defined as follows; Boys are playing with their toys…
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A summary of the new Facebook Page features
Last week Facebook launched a major redesign and functionality expansion of its Pages. Page admins and FB developers take note – here is a summary of the key changes; Bye bye, tabs Page ‘tabs’ are soon to be a thing of the past with the page navigation links now situated on the left of the page, under the profile picture – just like on people's profiles. This brings both…
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Facebook Ad spend could hit $4 billion by the end of the year
2010 was the year people started to sit up and take ‘social advertising’ seriously. According to the research company, eMarketer, social network advertising will account for nearly 11% of all online ad spending in the United States by the end of this year (2011). eMarketer predicts US marketers will spend $3.08 billion on advertising on social networking sites this year, up 55 percent from the $1.99 billion advertisers spent in…
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Report shows that company’s are facing up to their social media fears
Econsultancy have published details from their fifth annual Customer Engagement Report. Today's blog post on Econsultancy.com – “Firms are overcoming their fear of social media” highlights key findings from the report and suggests that companies are slowly but surely losing their fear of social media as a tool for customer service and product promotion purposes. The report also shows that companies are becoming more open to using social technology internally…
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Get ‘that’ cool new Facebook profile picture that everyone’s talking about
Facebook recently rolled out its new, streamlined, more ‘visual’ profiles. The new profile layout has caught the imagination of many users who have taken advantage of the new photostream feature at the top of the profile page. You may have seen some interesting examples pop up on your friends’ pages – this sort of thing; Achieving this look is a pretty complicated procedure that requires a degree of Photoshop knowledge…
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Most viral brands of 2010
It’s been a big year for brands going viral. Two campaigns that stand out to us straight away are the ‘Old Spice Questions’ from Old Spice and ‘A Hunter Shoots a Bear’ by Tipp-Ex – both fantastic campaigns that captured the imagination of millions. If you haven’t yet experienced the latter, we thoroughly recommend you do so, it’s brilliant. The good people of Rubber Republic’s Viral Ad Network have gone…
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