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Google preparing better ad system in Gmail
Google is in the process of rolling out ‘better ads in Gmail’. As well as an increase in relevancy, Google plans to present users with local deals and offers. This will come as welcome news to many Gmail users who are tired of being served completely irrelevant ads. Teeth whitening anyone? As Google said themselves, “Bad ads tend to annoy people. We're trying to cut down on these ads, and…
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Google removes malware sites from search results
Google has carried out a purge of its search engine rankings, removing thousands of malware sites that were appearing in search results for hundreds of keyword searches. Google, along with Microsoft Live Search and Yahoo had been subjected to a coordinated campaign to spread malware through results on these three and other search engines. US web security firm Sunbelt Software Distribution had broken the news on Monday this week, informing…
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Link Building Guide
What is the secret to successful link building? The truth is that there isn't any secret, as with all aspects of search engine marketing. Whilst the easiest way to build links naturally will always be to create a website offering engaging content / functionality, there are many other ways to build links such as directory submissions, press releases, article / content syndication and pro-actively requesting links from other sites. It…
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Mahalo – a human edited search engine
Mahalo is a new search engine launched by ex Netscape GM and co-founder of Weblogs Inc Jason Calacanis. This differs from other search engines, as it is human-powered – the 4,000 search terms available so far are all put together by a team of editors. Calacanis believes that this method will deliver more relevant search results than the likes of Google and Yahoo. So far, Mahalo has put together results…
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Google reinclusion – how long does it take?
The most severe form of penalty that Google can impose on a website is the removal of your site from its index. In simple terms, this will spell the end of any traffic you may have been enjoying from Google. One of the easiest ways to check the number of pages of your site Google has indexed is to use 'site:www.yourdomain.com' as a search query on Google (e.g. 'site:www.browsermedia.co.uk'). If…
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Google Power
An interesting read on the Guardian website about concerns over the power the mighty Google has over thousands of businesses. The article explores the reliance many businesses have on Google for web traffic (especially true in the UK where over 75% of searchers are using Google) and considers the financial impact of being delisted. A couple of examples of companies suing Google are mentioned, including the well documented kinderstart.com, and the…
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