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UK search engine True Knowledge receives funding
True Knowledge, an innovative search engine being developed in the UK, has just announced the receipt of a second round of funding, worth $4m (£2m), bringing the total raised so far by the company to $5.4m (£2.8m). The funding will be used to expand the company’s staff and further develop the company’s technology, which it has been working on since 1998. The investment comes from Octopus Ventures. The search engine…
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Demographic targeting with PPC ads
Google has announced that it is launching demographic bidding on Adwords. In essence, the new functionality will allow advertisers to target specific demographic groups, based on the profiles supplied by the content network website owners. This sounds very promising and will of course be of great interest to online marketers, but we would suggest that it is not going to be totally reliable and may not represent the marketing utopia…
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Open-source search engine launches
Wikia Search, the new open-source search engine from Wikipedia founder Jimmy Wales, launched yesterday in alpha. According to Wales though, users shouldn’t be expecting too much from the site just yet, and the actual search results ‘suck’ at the moment. He predicts that it may take a year or two before it can hope to compete with Google. Like Jason Calacanis’ Mahalo, Wikia Search aims to use human editors to…
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Google uses human power for its search results
It seems that Google uses more than just an algorithm to produce its search results, and employs people to review specific queries. Google’s Director of Research Peter Norvig has been talking about the methods the search engine uses to ensure the quality and accuracy of its results. According to Norvig: “Another way we do it [improve the quality of search results] is to randomly select specific queries and hire people…
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Quality score platforms have higher click through rates
A study released by comScore shows that, initially at least, Yahoo’s new Panama ranking model has had a positive effect on sponsored search click through rates. The study sampled 1m US internet users, comparing the first two weeks after the launch of the new ranking model to the previous week. The study found that CTR increased by 5% in the first week and 9% in the second. For the same…
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How do people actually use search engines?
A new eye-tracking study suggests that people searching with the intention of buying and those looking for information view search engine results in different ways. The study, released by Dutch market research firm De Vos & Jansen in conjunction with Checkit, revealed that people searching to buy viewed more search results and were more concerned with brands than information searchers. The report used 50 consumers as guinea pigs, all aged…
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Does Bid Management Software Work?
Bid management software offers many benefits to anyone managing large volumes of keywords in paid search campaigns. It is difficult to deny that the various bid management solutions available today can be an effective way of reducing the time required to manage campaigns and they can help address the demands of managing massive PPC campaigns. Most bid management solutions are, however, sold with promises of increasing performance of PPC campaigns….
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Website Optimizer from Google
An interesting new tool called Website Optimizer has been announced by Google which should help test different landing pages. Search engine marketing is typically concerned with using search engines as a source for traffic to a website, but it is crucial to consider what this traffic does once it has arrived at the website. Conversion is as important as the traffic itself, since high volumes of traffic with no conversions…
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