UK search engine True Knowledge receives funding
August 1st, 2008
True Knowledge, an innovative search engine being developed in the UK, has just announced the receipt of a second round of funding, worth $4m (£2m), bringing the total raised so far by the company to $5.4m (£2.8m).
The funding will be used to expand the company’s staff and further develop the company’s technology, which it has … Read full article>
Demographic targeting with PPC ads
January 24th, 2008
Google has announced that it is launching demographic bidding on Adwords.
In essence, the new functionality will allow advertisers to target specific demographic groups, based on the profiles supplied by the content network website owners.
This sounds very promising and will of course be of great interest to online marketers, but we would suggest that it is … Read full article>
Open-source search engine launches
January 8th, 2008
Wikia Search, the new open-source search engine from Wikipedia founder Jimmy Wales, launched yesterday in alpha.
According to Wales though, users shouldn’t be expecting too much from the site just yet, and the actual search results ’suck’ at the moment. He predicts that it may take a year or two before it can hope to compete … Read full article>
Google uses human power for its search results
December 20th, 2007
It seems that Google uses more than just an algorithm to produce its search results, and employs people to review specific queries.
Google’s Director of Research Peter Norvig has been talking about the methods the search engine uses to ensure the quality and accuracy of its results.
According to Norvig:
“Another way we do it [improve the quality … Read full article>
Quality score platforms have higher click through rates
February 27th, 2007
A study released by comScore shows that, initially at least, Yahoo’s new Panama ranking model has had a positive effect on sponsored search click through rates.
The study sampled 1m US internet users, comparing the first two weeks after the launch of the new ranking model to the previous week. The study found that CTR increased … Read full article>
How do people actually use search engines?
February 26th, 2007
A new eye-tracking study suggests that people searching with the intention of buying and those looking for information view search engine results in different ways.
The study, released by Dutch market research firm De Vos & Jansen in conjunction with Checkit, revealed that people searching to buy viewed more search results and were more concerned with … Read full article>
Does Bid Management Software Work?
February 13th, 2007
Bid management software offers many benefits to anyone managing large volumes of keywords in paid search campaigns.
It is difficult to deny that the various bid management solutions available today can be an effective way of reducing the time required to manage campaigns and they can help address the demands of managing massive PPC campaigns.
Most bid … Read full article>
Website Optimizer from Google
October 19th, 2006
An interesting new tool called Website Optimizer has been announced by Google which should help test different landing pages.
Search engine marketing is typically concerned with using search engines as a source for traffic to a website, but it is crucial to consider what this traffic does once it has arrived at the website.
Conversion is as … Read full article>
