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Google Updates it’s U.S. Trademark Policy Again
Google announced this week even more updates to it’s trademark policy within the United States. It was only recently that the policy was changed to allow trademarked terms to be used as keywords and therefore trigger ads and they are now making further changes which allow these terms to be used within ad copy too. At present, Google allows trademark holders to request that their trademark terms are not used…
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Google Expands it’s Trademark Policy Changes
In 2008 Google changed it’s Adwords trademark policy to allow the use of trademarks as keywords in the UK, US and Canada and from the 4th of June this year, this new change to the policy will expand to a total of 190 countries. Previous to this, Google was a lot stricter on the issue and made it impossible for anyone to use trademarks as keywords in their Adwords PPC…
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