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IAB / PwC Bi-Annual Online Spend Survey Results
Results from the bi-annual online spend survey by the Internet Advertising Bureau (IAB), carried out in partnership with PricewaterhouseCoopers (PwC) and the World Advertising Research Centre (WARC), are hot off the press and show continued growth in internet marketing, despite a depressed UK advertising market as a whole. Internet marketing showed a 40.3% like-for-like annual growth for the first half of 2006, representing a half year high of £917.2…
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2005 IAB / PwC online adspend figures
The results of the bi-annual study by the Interactive Advertising Bureau (IAB), PricewaterhouseCoopers (PwC) and the World Advertising Research Centre (WARC) have been released and show a massive 65.6% year on year growth in UK online advertising expenditure. A record breaking total of nearly £1.4billion grew internet advertising’s market share to 7.8%, a growth which boosted the overall media market, despite a fall of almost £200 million from all other…
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