UK Search Engine Marketing Agency
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Google unleashes best example yet of double standards?
Anyone involved with SEO will have no doubt seen the announcement that Google is "enhancing our default search experience for signed-in users". There has been a strong reaction to the news and I can see why. What does the change actually mean? In a nutshell, it means that Google will start encrypting searches and (more importantly) outbound clicks by default. You can read more at a new help page. At…
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Did you get engaged at Christmas?
One of the greatest appeals of working at an agency rather than client-side is the ability to work on a number of different clients in different industries / sectors. At Browser Media, we are privileged to work with a wide range of clients, which gives us great exposure to digital marketing data / statistics from a variety of different websites and thereby helps us learn and benefits all clients. Every…
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Web analytics on your mobile
At Browser Media, we are a little obsessed with web analytics. Without a clear understanding of what is happening with the traffic on your website, it is very hard to know what to do next. We are also interested in how mobile phone technology interacts with the online world. We do have some reservations about just how ‘big’ mobile is going to be (see future of mobile search) and feel…
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Google launches the Conversion Room
Google publishes several blogs that are a very useful source of Google-centric information, but which often help provide insight and advice that goes beyond Google. One such example that has recently been launched is the Google ‘Conversion Room‘ which claims to be "The place to visit for tips on tracking and improving conversions online". Whilst it is a fairly new blog, so isn’t as rich in content as some of…
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Two years of Google’s analytics tool
Google’s free web analytics tool, Google Analytics, was launched two years ago tomorrow, and E-consultancy has taken a look at its impact and what is planned for the future, talking to Google’s European Head of Web Analytics Brian Clifton. Uptake of Google Analytics A rough estimate puts the number of sites using the reporting tool at around 1m, though Google hasn’t revealed the exact numbers. The software has overcome initial…
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Google Analytics gets an upgrade
Google has given its analytics tool a major redesign, the first since its launch 18 months ago. The new version was unveiled at the Emetrics Summit in San Francisco yesterday. The new version will replace the current interface on Google Analytics accounts over the next few weeks. Users will be able to use either the old or new version for at least 30 days. Though the actual website data collected…
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