Online Marketing News Archive

Earlier this week Yahoo! revealed its latest move in the ’social game’ and announced that just like Google and Bing, it has also struck a deal with Twitter to integrate real-time tweets with its search engine results, something that Google has been doing since the end of 2009.
However, unlike Google and Bing, Yahoo! will not … Read full article>

According to the lastest report released by comScore this week, it would appear that Bing’s growth is gradually slowing down, whilst Google’s is on its way up again.
Does this mean that Microsoft’s share in the market has peaked or can it continue to grow and really pose a threat to Google?
comScore’s September report shows that … Read full article>

Earlier this week ComScore released it’s monthly qSearch analysis report, conducted on the U.S Search Market throughout August and it shows some interesting results.
The report shows that last month there were 13.9 billion core searches performed in the U.S alone, with Google’s share of that figure being 64.9%, Yahoo!’s 19.3% and Microsoft’s 9.3%.
When comparing these … Read full article>

Earlier this week, Yahoo! launched it’s new web search page, after conducting testing that started in August, with a selected number of users and it is now making the changes available to all users across the UK, US, France, Spain, Mexico and India.
The new search page has been designed to help users to find what … Read full article>

In Microsoft’s latest quest to challenge Google for search market share, it has finally struck a deal with Yahoo! to really stir things up.
After months of speculation over a possible deal between Microsoft and Yahoo!, they have finally announced their collaboration to take on their chief rival, Google.
The deal proposed will see the two companies … Read full article>

Recently, Yahoo! announced it’s support and also it’s input into the creation of the new Common Tag, the new content labelling format for web pages across the Internet..
This new technology allows web publishers to make their content more discoverable and will allow applications that search and browse the web to become more useful as they … Read full article>

Over time Yahoo! have continuously been updating their homepage to try and make it as user friendly as possible in an attempt to attract the attention of Internet users across the world, and this week they have shared their latest design:

The new design is being launched across both Mobile and PC homepages and is said … Read full article>

Over the years many studies have been conducted by companies such as Microsoft, Yahoo!, SEM companies and Ad Networks into the performance of different online ad campaigns and they have revealed that they are more successful when display and search campaigns are run alongside each other.
During the recession, display advertising has taken a bit of … Read full article>

After the one year anniversary of Yahoo’s Search Monkey project, Yahoo have announced that they plan to increase their search efforts and base their search feature around structured data.
The head of Yahoo Labs and Yahoo Search Strategy, Prabhakar Raghavan, has stressed Yahoo’s desire to not only see the web as a group of ‘documents’ or … Read full article>

Even if consumers are not actually clicking on paid search ads, they are still having an impact on brand awareness, according to a US based study sponsored by Yahoo.
The research, carried out by comScore on behalf of Publicis Group and Yahoo, looked at the habits of more than 6,000 web users, finding that brands generated … Read full article>