Online Marketing News Archive

It would be foolish to suggest that Google is in trouble, but there have been a few ventures that have not worked out in the way that the search behemoth would have hoped and, just as Apple has experienced with the Iphone 4 launch, it is clear that you cannot assume success in an era … Read full article>

The much anticipated ‘joining of forces’ between Yahoo! and Microsoft is starting to make itself felt in the U.S. as Yahoo! announces that it is testing organic and paid search listings from Microsoft for up to 25% of searches.
Most users will be unaware of where the data is actually coming from as the page layout … Read full article>

Earlier this week Yahoo! revealed its latest move in the ’social game’ and announced that just like Google and Bing, it has also struck a deal with Twitter to integrate real-time tweets with its search engine results, something that Google has been doing since the end of 2009.
However, unlike Google and Bing, Yahoo! will not … Read full article>

According to the lastest report released by comScore this week, it would appear that Bing’s growth is gradually slowing down, whilst Google’s is on its way up again.
Does this mean that Microsoft’s share in the market has peaked or can it continue to grow and really pose a threat to Google?
comScore’s September report shows that … Read full article>

Earlier this week ComScore released it’s monthly qSearch analysis report, conducted on the U.S Search Market throughout August and it shows some interesting results.
The report shows that last month there were 13.9 billion core searches performed in the U.S alone, with Google’s share of that figure being 64.9%, Yahoo!’s 19.3% and Microsoft’s 9.3%.
When comparing these … Read full article>

Earlier this week, Yahoo! launched it’s new web search page, after conducting testing that started in August, with a selected number of users and it is now making the changes available to all users across the UK, US, France, Spain, Mexico and India.
The new search page has been designed to help users to find what … Read full article>

In Microsoft’s latest quest to challenge Google for search market share, it has finally struck a deal with Yahoo! to really stir things up.
After months of speculation over a possible deal between Microsoft and Yahoo!, they have finally announced their collaboration to take on their chief rival, Google.
The deal proposed will see the two companies … Read full article>

Recently, Yahoo! announced it’s support and also it’s input into the creation of the new Common Tag, the new content labelling format for web pages across the Internet..
This new technology allows web publishers to make their content more discoverable and will allow applications that search and browse the web to become more useful as they … Read full article>

Over time Yahoo! have continuously been updating their homepage to try and make it as user friendly as possible in an attempt to attract the attention of Internet users across the world, and this week they have shared their latest design:

The new design is being launched across both Mobile and PC homepages and is said … Read full article>

Over the years many studies have been conducted by companies such as Microsoft, Yahoo!, SEM companies and Ad Networks into the performance of different online ad campaigns and they have revealed that they are more successful when display and search campaigns are run alongside each other.
During the recession, display advertising has taken a bit of … Read full article>