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Yahoo! and bing are now officially bed partners in the US
The much anticipated ‘joining of forces’ between Yahoo! and Microsoft is starting to make itself felt in the U.S. as Yahoo! announces that it is testing organic and paid search listings from Microsoft for up to 25% of searches. Most users will be unaware of where the data is actually coming from as the page layout is not changing but it will be interesting to see if the quality of…
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Yahoo! is the latest to integrate with Twitter
Earlier this week Yahoo! revealed its latest move in the ‘social game’ and announced that just like Google and Bing, it has also struck a deal with Twitter to integrate real-time tweets with its search engine results, something that Google has been doing since the end of 2009. However, unlike Google and Bing, Yahoo! will not only be incorporating real-time Twitter feeds into its search engine results pages, but also…
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Has Bing’s Market Share Peaked?
According to the lastest report released by comScore this week, it would appear that Bing’s growth is gradually slowing down, whilst Google’s is on its way up again. Does this mean that Microsoft’s share in the market has peaked or can it continue to grow and really pose a threat to Google? comScore’s September report shows that Google’s share in the search engine market is now rapidly approaching the 65…
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Bing’s slowly gaining on Google’s Market Share
Earlier this week ComScore released it’s monthly qSearch analysis report, conducted on the U.S Search Market throughout August and it shows some interesting results. The report shows that last month there were 13.9 billion core searches performed in the U.S alone, with Google’s share of that figure being 64.9%, Yahoo!’s 19.3% and Microsoft’s 9.3%. When comparing these figures to the previous month, it shows that whilst Yahoo!’s share remains exactly…
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Yahoo! Launches New Web Search
Earlier this week, Yahoo! launched it’s new web search page, after conducting testing that started in August, with a selected number of users and it is now making the changes available to all users across the UK, US, France, Spain, Mexico and India. The new search page has been designed to help users to find what they are searching for more easily and make exploring the web a quicker and…
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Microsoft and Yahoo! join forces in the battle against Google
In Microsoft’s latest quest to challenge Google for search market share, it has finally struck a deal with Yahoo! to really stir things up. After months of speculation over a possible deal between Microsoft and Yahoo!, they have finally announced their collaboration to take on their chief rival, Google. The deal proposed will see the two companies joining forces, with Yahoo!’s search engine being powered by Microsoft’s Bing and Yahoo!…
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Sneak Preview of Yahoo!’s New Customisable Homepage
Over time Yahoo! have continuously been updating their homepage to try and make it as user friendly as possible in an attempt to attract the attention of Internet users across the world, and this week they have shared their latest design: The new design is being launched across both Mobile and PC homepages and is said to contain more "feature-rich" content and allows users to personally customise their individual homepages…
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Yahoo! Claim their Smart Ads Perform Like Search
Over the years many studies have been conducted by companies such as Microsoft, Yahoo!, SEM companies and Ad Networks into the performance of different online ad campaigns and they have revealed that they are more successful when display and search campaigns are run alongside each other. During the recession, display advertising has taken a bit of a battering, as it is does not have the best reputation for being the…
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Yahoo! Focus on Search Intent, not Results
After the one year anniversary of Yahoo’s Search Monkey project, Yahoo have announced that they plan to increase their search efforts and base their search feature around structured data. The head of Yahoo Labs and Yahoo Search Strategy, Prabhakar Raghavan, has stressed Yahoo’s desire to not only see the web as a group of ‘documents’ or ‘pages’, but a group of ‘objects’. This philosophy has been important to Yahoo for…
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