Online Marketing News Archive

Google continued to increase its US search market share last month, according figures from comScore.
The search engine’s share of the market rose from 58.5% to 59.2% in February; while rivals Microsoft and Yahoo saw their figures drop slightly.
Yahoo’s share slipped to 21.6 percent, from 22.2 percent a month earlier, while Microsoft’s share slipped to 9.6 … Read full article>

The Google-DoubleClick acquisition has taken nearly a year to conclude, but the deal means that the search engine will now control an estimated 69% of the online advertising market.
The deal was opposed by Yahoo and Microsoft due to concerns about the dominance it would give Google in the online ad space, and a new survey … Read full article>

Yahoo is launching a new programme that will allow website owners to build plug-ins for Yahoo Search that will enhance their listings in the search results pages.
Users of Yahoo Search will then have the option of switching on these enhanced listings, and will see these results when the publisher’s site comes up on a search.
These … Read full article>

January’s search engine market share figures have just been released by comScore, and Google remains the clear market leader in the US.
Overall, 10.5bn searches were conducted on the major search engines in January, an increase of 8.9% compared with December.
Google remains the clear leader, with users conducting 6.1bn searches with the company, while its search … Read full article>

Microsoft will not be increasing its bid for Yahoo beyond the $41.7bn offer that is currently on the table, according to Chairman Bill Gates.
He said that Microsoft’s offer was a fair one, and that Yahoo’s board ‘should take a hard look at it’.
Gates also talked about the reasons for wanting to acquire Yahoo, saying that … Read full article>

Online ad spending continues to rise, with the IDC reporting that total US ad spending grew by almost 28% in the final quarter of 2007, compared with the same period in 2006. 
In the last three months of 2007, online ad revenue reached $7.3bn, while ad revenue for the full year was $25.5bn, 27% higher than … Read full article>

Search engine Yahoo has decided to reject Microsoft’s $44.6bn US dollar (£22.4bn) offer for the company, according to reports.
Microsoft made the takeover offer 10 days ago in a bid to challenge the dominance of internet search engine giant Google.
However, the Wall Street Journal reports that Yahoo!’s board is ready to reject the $31 a share … Read full article>

Search engine Yahoo saw its shares fall to their lowest level for four years yesterday, with the news that the company’s profits fell by 24% in the fourth quarter of 2007.
Wall Street was concerned by the results, and shares in the company fell by 8% after the announcement. The company also announced plans to cut … Read full article>

Yahoo is experimenting with the integration of data from social bookmarking site del.icio.us into its search results pages.
According to TechCrunch, Yahoo users will begin to see the del.icio.us underneath search results, as well as information on the numbers of people that have bookmarked that page.
Yahoo bought del.icio.us, which allows users to bookmark recommended articles and … Read full article>

Yahoo today launched Search Assist in the UK, a handy piece of technology which helps users complete their search queries by understanding the intentions behind web users’ searches.
The company cites recent research conducted for the search engine by Harris Interactive, which shows that, while 99% of web users use search engines to find information online, … Read full article>