UK Search Engine Marketing Agency
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Paid search ads ‘generate brand awareness’ – Yahoo study
Even if consumers are not actually clicking on paid search ads, they are still having an impact on brand awareness, according to a US based study sponsored by Yahoo. The research, carried out by comScore on behalf of Publicis Group and Yahoo, looked at the habits of more than 6,000 web users, finding that brands generated 160% more awareness than they would have done if consumers were not exposed to…
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Search marketers want more competition for Google
With Google so dominant in the search market in both the US and Europe, marketers have been lamenting the lack of a rival to the search engine’s dominance of the industry. Google’s market share in the US was almost 70% in June, while in the UK this dominance is even more marked, with recent Hitwise stats giving it 87% of all searches in the same month. At the RBC Capital…
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Google’s search share continues to rise
Google continues to dominate the search engine market in the US, and managed to increase its share by another percentage point in June, meaning it now has an almost 70% share of searches. While Google’s share has been increasing, that of its rivals has decreased, especially when you look at the year on year figures. According to Hitwise, while Google’s share of searches has increased from 63.9% in June 2007…
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Yahoo opens up its search engine to developers
Yahoo is inviting search startups to use its technology to develop new or customized search engines in a new strategy it calls “Build your Own Search Service” (BOSS). This means that startups and other firms will be able to build new search engines without the need for the large investments that a company would need to build such a service by themselves. In return for the use of its data…
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Google/Yahoo ad deal under scrutiny
The search advertising partnership between rival search engines Google and Yahoo, announced recently, is to be investigated by the US Department of Justice due to concerns about competition. The two companies account for more than 75% of searches worldwide between them, and US officials are worried that the link up would give them too much control over the search advertising market. The Department of Justice has been looking at the…
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Microsoft unhappy with Google-Yahoo deal
The recently announced partnership between Google and Yahoo, under which the former will serve ads on Yahoo’s search results pages, has not gone down well with Microsoft. Senior executive Kevin Johnson has been criticising the deal between the two rival search engines, saying that the deal would prove to be anti-competitive and would not provide good value for advertisers. Speaking at the Cannes International Advertising Festival, Johnson responded to comments…
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Yahoo signs ad deal with Google
Yahoo seems to have finally rejected a takeover by Microsoft by signing a joint search and advertising deal with Google. While the deal doesn’t stop Microsoft coming back with another bid, a $250m termination fee would be incurred if Yahoo is acquired by another company within the next two years, so the prospect of a takeover seems unlikely now. Before the details of the Google partnership were announced, Yahoo and…
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Google’s paid clicks rise
The number of click’s on Google’s paid search ads increased significantly in April, according to figures from comScore. Investors in the search engine had been concerned by slower than expected growth in Google’s paid search income in the first quarter of the year, but the latest results suggest that this may have been a temporary decline. Google had previously attributed this disappointing performance to quality initiatives by the search engine…
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Yahoo trials Google search ads
Yahoo will begin to delver Google search ads in its own search results pages, as part of a limited test on Yahoo.com in the US. The test is expected to last around two weeks and will be limited to roughly 3% of Yahoo search queries. It is specifically for Google's AdSense for Search service, so Yahoo would be acting as one of the Web publishers that carry PPC text ads…
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Google search share up, paid clicks decrease
Google continued to increase its US search market share last month, according figures from comScore. The search engine’s share of the market rose from 58.5% to 59.2% in February; while rivals Microsoft and Yahoo saw their figures drop slightly. Yahoo's share slipped to 21.6 percent, from 22.2 percent a month earlier, while Microsoft's share slipped to 9.6 percent from 9.8 percent. AOL is clinging to a 4.9 percent share, while…
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