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DoubleClick deal means Google controls 69% of the online ad market
The Google-DoubleClick acquisition has taken nearly a year to conclude, but the deal means that the search engine will now control an estimated 69% of the online advertising market. The deal was opposed by Yahoo and Microsoft due to concerns about the dominance it would give Google in the online ad space, and a new survey from Attributor seems to confirm these fears. Attributor analyzed 68 million domains for their…
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Yahoo opens up its search results
Yahoo is launching a new programme that will allow website owners to build plug-ins for Yahoo Search that will enhance their listings in the search results pages. Users of Yahoo Search will then have the option of switching on these enhanced listings, and will see these results when the publisher’s site comes up on a search. These plug-ins will provide additional information in the search results pages, such as further…
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Search market share remains constant in January
January’s search engine market share figures have just been released by comScore, and Google remains the clear market leader in the US. Overall, 10.5bn searches were conducted on the major search engines in January, an increase of 8.9% compared with December. Google remains the clear leader, with users conducting 6.1bn searches with the company, while its search market share increased slightly, by 0.1% compared to the previous month. 58.5% of…
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Microsoft will not increase its bid for Yahoo
Microsoft will not be increasing its bid for Yahoo beyond the $41.7bn offer that is currently on the table, according to Chairman Bill Gates. He said that Microsoft’s offer was a fair one, and that Yahoo’s board ‘should take a hard look at it’. Gates also talked about the reasons for wanting to acquire Yahoo, saying that Microsoft needs a larger slice of the market to create a more profitable…
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Online advertising grows, Google’s share drops
Online ad spending continues to rise, with the IDC reporting that total US ad spending grew by almost 28% in the final quarter of 2007, compared with the same period in 2006. In the last three months of 2007, online ad revenue reached $7.3bn, while ad revenue for the full year was $25.5bn, 27% higher than 2006. The research also found that Google's U.S. market share dropped for the first…
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Yahoo set to reject Microsoft offer
Search engine Yahoo has decided to reject Microsoft’s $44.6bn US dollar (£22.4bn) offer for the company, according to reports. Microsoft made the takeover offer 10 days ago in a bid to challenge the dominance of internet search engine giant Google. However, the Wall Street Journal reports that Yahoo!'s board is ready to reject the $31 a share (£15.92) offer as ‘undervaluing’ the business. The board is unlikely to consider any…
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Yahoo using del.icio.us for search results
Yahoo is experimenting with the integration of data from social bookmarking site del.icio.us into its search results pages. According to TechCrunch, Yahoo users will begin to see the del.icio.us underneath search results, as well as information on the numbers of people that have bookmarked that page. Yahoo bought del.icio.us, which allows users to bookmark recommended articles and webpage for themselves and others, back in 2005. Integration of this data into…
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Yahoo launches new search features in the UK
Yahoo today launched Search Assist in the UK, a handy piece of technology which helps users complete their search queries by understanding the intentions behind web users’ searches. The company cites recent research conducted for the search engine by Harris Interactive, which shows that, while 99% of web users use search engines to find information online, just 15% find what they are looking for on their first search, and most…
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Yahoo posts promising third quarter results
Yahoo’s Q3 financial results are encouraging for the company, with display ad revenues growing, and overall revenues for the quarter rising by 12% to around $1.77bn (£866m). Yahoo President Susan Decker said that the company’s global display ads growth exceeded expectations, with display ad revenues rising by 20% over the same period last year. Meanwhile, search revenues in the US grew 30% year on year. In addition, revenues per search…
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