Online Marketing Agency
Blog
Google powers more than half of the world’s searches
There were 61bn searches carried out worldwide in August this year, according to new statistics from comScore. Google was used for over half of the searches, with the search engine powering 31bn search queries, while YouTube, which was acquired last year by Google, was responsible for 5bn searches. The study by comScore looks at search activity worldwide, taking its stats from the world’s top 50 internet properties. More than 750m…
Click here to read more »
Yahoo adds new ‘search assist’ feature
Yahoo has unveiled a number of changes to its search engine this week, adding a new search assist feature, and taking a step towards the kind of universal search results that have so far been introduced by Google, Ask.com and MSN Live Search. Yahoo says this is the most significant upgrade to its search engine since it took control of its search engine three years ago from Google, which had…
Click here to read more »
Yahoo beats Google on search fulfilment
Google may be the dominant search engine in terms of market share and advertising revenue, but stats from Compete suggest that more users find what they are looking for on Yahoo than Google. On the Compete blog Jeremy Cane takes a look at search fulfilment, finding out how many searches on Google, MSN, and Yahoo result in users actually clicking on a search results, suggesting that they have found what…
Click here to read more »
Yahoo and Google reveal second quarter results
Rival search engine/online ad companies Google and Yahoo last week revealed their financial results for the second quarter of the year, with both disappointing investors with their performances. Yahoo was the first to unveil its results, and the company reported a decline in its display ad income, as well as adjusting its full year forecast downwards, from $4.95bn-$5.45bn to $4.89bn-$5.19bn. Its revenues increased by 11% to $1.24bn (£605m), but profits…
Click here to read more »
Major search engine results overlap by less than 1%
A new comparative study into the four major search engines has found that results delivered by all four for the same search terms can be very different, with very little overlap between them. The study was carried out by researchers from Pennsylvania State University and Queensland University of Technology in April 2007 for Dogpile, a meta-search engine which delivers results from Google, Ask, Yahoo and Microsoft Live Search. First page…
Click here to read more »
Uk launch of Panama PPC platform
Yesterday, we attended a private demo of Yahoo!'s new Panama PPC platform. Hosted by Richard Firminger, Regional Sales Director Northern Europe for Yahoo! Search Marketing, the session did not actually involve a demo of the live system, but provided a useful insight of the new PPC system. The new platform has been in development for some time and has been eagerly anticipated by PPC advertisers. The current platform used by…
Click here to read more »
Rumours of Yahoo / Microsoft merger talks
Reports in the Wall Street Journal and New York Post are suggesting that Microsoft and Yahoo are talking about a possible merger, in an effort to compete more effectively with Google. If the reports are to be believed, Microsoft seems to be the driving force behind the move, spurred on by losing out to Google in the bidding for online ad firm DoubleClick. The New York Post says that Microsoft…
Click here to read more »
Yahoo buys online ad exchange
Yahoo has announced the purchase US-based online ad exchange Right Media, in a deal worth $680m (£340m). The acquisition is a step towards competing with Google, which recently acquired online ad network DoubleClick. Back in October, Yahoo bought 20% of Right Media for $45 million and today’s announcement will see it buying the remainder of the company. Right Media is one of the largest online ad exchanges, which serve up…
Click here to read more »
Google and Yahoo to dominate US Paid Search market in 2007
An article published by eMarketer has some interesting figures on the US paid search advertising market, a market dominated by Google and Yahoo. Paid Search makes up the largest slice of the US online advertising market, with spending on paid search making up 42.5% of total online advertising spend last year. Google and Yahoo are growing ever more dominant in this market; taking 73.8% of Paid Search Ad spend in…
Click here to read more »
Google increases its grip on the UK online ad market
Google pocketed 43% of the record £2bn spent on online ads last year, according to figures from the Internet Advertising Bureau (IAB). In 2006, a total of £2.016bn was spent online by advertisers targeting the UK’s 31 million internet users. Last year’s growth has increased the internet’s share of all advertising revenues to 11.4%, up from 7.8% in 2005. Google made £872m in the UK last year, a significant…
Click here to read more »
