Initial implementation phase

Having agreed a search engine marketing strategy for your business, it is likely that some optimisation work is required on your website and there may be requirements to set up some PPC campaigns to promote your website.

One of the initial tasks at this stage is to undertake comprehensive keyword research. We will have an initial understanding of how search engines are being used from the initial keyword research phase, but we would now propose to undertake detailed research for all business areas identified in the search engine marketing strategy. This research will be used for both the search engine optimisation and any PPC activity.

Browser Media is not a web development company. Whilst we do have the capabilities / skills to develop websites, we do not offer this as a service and work with existing web development teams to optimise your website.

If you need help in finding a new website development partner, we can happily assist you in this process.

Browser Media will project manage the changes that are required to optimise your website. Through working with your current team (in-house or agency), we can help explain what is required and allow you to ‘own’ the website and future search engine optimisation.

As part of the initial optimisation work, we will work with you to ensure that the appropriate web analytics solution is in place. Online marketing offers unparalleled levels of information / statistics about your users, but it is very important that this data is collected and made available to you.

During this phase, we would also propose to set up PPC campaigns where required. For further details on this service, please refer to our PPC management page.

next stage> ongoing search engine marketing