Affiliate Marketing

Affiliate marketing is a growing marketing practice where a business rewards other organisations for referred business.

The concept of revenue sharing, based on the payment of commissions for referred visitors / subscribers / customers / etc., predates the internet but it is online that has seen the most explosive growth in affiliate marketing.

The model is extremely attractive for merchants - most affiliate marketing schemes use a "pay for performance" model which means that the merchant only incurs marketing expense when results are achieved.

In simple terms, you only pay commissions for sales that you have made - it will not cost you anything to have large volumes of traffic driven to your site from other websites.

Whilst not strictly a search engine marketing activity, there are many crossovers with SEO and PPC and we can help you identify the opportunities that affiliate marketing may offer your business.

We can also help advise on the most appropriate affiliate strategy - the model is simple but there is a bewildering range of choice when determining the best solution for your needs.

If you are already offering an affiliate programme but are not satisfied with the results, consider our ‘affiliate health check’ which will give you a series of practical action points to improve the performance of your scheme.

If you need help choosing which affiliate networks to use or want to understand affiliate marketing in more detail, please contact us today.