SEO Copywriting

How many times have you heard that "content is king" when discussing search engine optimisation (SEO)?

Whilst there are, of course, many other factors that you need to consider when developing your website, it is true that good content and functionality is crucial for the long term success of your website.

Not only is effective content crucial for your website visitors, it is extremely important for the search engines. 'Authority SEO' is a term that we expect to see grow in importance and the simplest way to build authority is to publish top quality content.

Copywriting therefore has a very important role in any SEO activity.

Studies have reported that the average reader takes in approximately 75% of content when reading printed material, but only 15% when reading online.

Online copywriting is therefore a unique skill and it is vital that your content is adapted for the online audience.

We have extensive experience of writing for the web and can help you achieve the fine balance between optimising your content for both visitors and search engines.

We believe that your primary consideration must be for your visitors and do not advocate 'keyword stuffing' techniques as it creates unnatural content and risks pages being ignored as doorway pages.

Equally, you will not hear us preaching about keyword densities – your visitors must always remain your key consideration.

If you have in-house copywriters, we can help them embrace writing for the web with SEO copywriting training.

Contact us today to find out how we can help you create effective content for your website. If you are an online copywriter yourself, you are welcome to complete our freelance copywriter form as we are always keen to hear from writers with specific industry knowledge / skills.