Keyword Research

Effective keyword research is instrumental to the success of all online marketing activity and we believe that keyword research should be the first stage of any search engine marketing activity.

Failure to identify the most appropriate keywords and phrases that are being used by your target audience can lead to considerable wastage of time / effort / budget without ever delivering the results that you would like to achieve.

Whilst it is often tempting to target very broad terms which are known to be very popular, Browser Media believes that it is better, in the long term, to identify phrases which have a proven volume of searches and will deliver more targeted traffic to your website.

The first stage in our keyword research is to identify all the words and phrase that searchers may use to find your site. Starting with an initial ’seed’ list of top level keywords that you have identified, we will use a number of different tools such as Wordtracker or Keyword Discovery to develop a list of two and three-word phrases that will ultimately attract the majority of your website’s traffic. These phrases will be selected on the basis of:

• popularity
• relevance
• competition

By carefully analysing all three factors, we can help you choose terms which will deliver the most effective results for your business through SEO and PPC campaigns.

Contact us today to find out how we can help you discover the most appropriate keywords for your business.