Link Building

Whilst all SEO activities contribute to the overall objective of promoting your website, links from high quality, related websites are extremely important.

Managing your external profile must therefore be a core part of your internet marketing strategy. Google, in paricular, looks at other websites to determine the true relevance of your site, so obtaining keyword-rich text links from appropriate websites is a proven way of improving your search engine rankings.

It is better to have fewer links of very high quality than thousands of links from completely unrelated websites. Equally, do not be fooled by reciprocal link building schemes that have become outdated.

There are several approaches to managing your external profile and Browser Media offers a range of ethical search marketing strategies to help increase your inbound links. We can help you identify a range of link opportunities and develop a contact strategy to build links to your site.

We place particular importance on:

• anchor text
• link placement and context
• target page selection

We may ask some difficult questions (e.g. "why would I want to link to your site?") but these questions have to be asked (and answered) and we can help devise a strategy to develop content / functionality that will be successful at attracting links.

Just as a good PR agency will know the right publications / journalists to approach when you need publicise something, we can help identify the online equivalent - those sites that are the most influencial in any particular area.

Just as that same PR agency may suggest that you need to go out for lunch / drinks with the journalist, we will often suggest ways in which to approach link opportunities but this will often require input from you - experience proves that other website owners will respond far more favourably when you have made a personal effort to approach them.

Yes, we can help with ‘easy’ one way link buildling (e.g. directory submissions) but we aim to work very closely with our clients when devising link building strategies and you should expect to be involved with this activty to achieve the greatest success.

If you would prefer to keep the activity entirely in-house, we can offer you link building training as part of our training services to demonstrate the key principles / techniques and ensure that you achieve the best possible results.

Please contact us today to find out how we can help you.