Search Engine Marketing Agency

What exactly is online PR?

Contrary to popular belief, it is more than online press release submissions. Online PR is any activity that is aimed at influencing online audiences / communities.

We believe that online PR is intrinsically linked to search engine optimisation (SEO) as successful online PR will help improve organic search engine rankings.

Whilst ‘traditional’ PR involves trying to promote your brand via print, radio, television and events, online PR focuses exclusively on the online world and explores the opportunities offered by online channels such as blogs, forums, social networks and news sites.

Just as traditional PR would involve identifying the most influencial people within a field (e.g. journalists writing about specific topics) and then contacting them to try to encourage them to promote your products / services in their columns, online PR aims to identify important / influential online sites and then encouraging such sites to link to yours.

We can help you identify the most influential online ‘authorities’ and advise on the best strategy to ensure that your brand is in front of the right audience.

We can also help you monitor your brand online.

Reputation management, the practice of monitoring what the marketplace is saying about your brand, is a growing necessity and can help you react to situations before irreversible damage is done. From Google Alerts to Magpie’s innovative Brandwatch, we can help identify the most appropriate solution for your needs.

Yes, we do offer press release optimisation and distribution services, but we believe that online PR goes much further than this. Please contact us today to find out how we can help you.