Social Bookmarking

Whilst search engines are the single most important source of traffic for any website today, social bookmarking sites are growing at a phenomenal rate and present a fantastic opportunity for many websites to drive targeted traffic.

The internet has, in a very short period, become a mainstay of all our lives.

The fundamental motivation for using the internet is to find information. The ‘information highway’ can, however, be clogged with traffic and finding your way to the information you are looking for can be a challenge.

Social bookmarking presents an increasingly popular way to locate, classify, rank, and share information on the internet.

Perhaps the key advantage of social bookmarking, in terms of information classification, is the abillity to accomodate human intelligence.

A community of like minded individuals will very quickly be able to determine ‘good’ and ‘bad’ content, a feat that search engines, who algorithmically attempt to determine the meaning of a resource, often struggle to achieve.

Whilst the majority of social bookmarking sites are currently focussed on the technical world, we anticipate this trend growing and appreciate the potential that it offers many websites.

If you are proud of the content on your site but don’t know your ‘tags’ from your ‘pings’, can’t ‘digg’ ‘del.icio.us’ or are baffled by ‘folksonomy’ then we can help you.

Contact us today to find out how this evolving phenomenon can help you attract traffic to your website.