Analytics

Internet marketing offers you the most measurable form of marketing currently available.

Most websites today have a web analytics package installed, but do you analyse the data and is web analytics information a feature of  your regular management reports?

With the right technology, it is possible to monitor each step that your website visitors take, including the following:

• where did your users come from?
• what keywords did they use to find your site?
• which page did they arrive at?
• what did they do on your site?
• how long did they spend on your site?
• where did they go next?
• which pages perform best?
• which pages are problem pages?

Not only is this interesting information, it is vital for analysing the effectiveness of your internet marketing campaigns and it will help to identify any issues with your website.

If you can't answer any of these questions, it is likely that your web analytics package is not appropriate for the task or perhaps you are not aware what statistics are available to you.

We have experience with all the leading web analytics software and can help you indentify a suitable solution to help you understand the impact of your internet marketing campaigns.

From free web analytics packages such as Google Analytics to paid for solutions such as DC Storm's StormAnalytics, we will be able to help you evaluate your needs and choose the most appropriate solution.

We can also help train you how to use your analytics package and to identify the information that you should be looking for.

Please contact us today to find out how we can help you.